“For we are His workmanship, created in Christ Jesus for good works, which God prepared beforehand that we should walk in them.”
– Ephesians 2:10
Light Marketing Pte. Ltd. is a digital marketing agency & social enterprise that endeavours to do good not just in Singapore, but also in Asia. Singapore, as a prosperous nation, has a key role to play in helping other less privileged communities in and around the region – and we are called to be a part of that.
Through marketing, we help the poor, needy and disadvantaged by helping to raise awareness (and aid) for non-profit organisations, charities, IPCs, social enterprises and other causes. Through marketing, we help to gather the necessary resources, funds/donations and manpower to make things happen. We serve corporate clients as well – that is how we fund our social works.
In the long run, we aim to give a hand up to those in need, so they would not have to rely on handouts. A few ideas include training them, employing them, giving them opportunities to earn a fair wage or start a business, and micro-financing.
It is going to be a long journey ahead but we are glad to have taken the first step. Let us know if you share the same vision
Light Marketing Pte. Ltd. was founded in late 2013 by Jake Oh. Then a fresh university graduate, Jake decided to apply what he had learned from his undergraduate course in business (specifically in marketing and entrepreneurship) to start a digital marketing agency that serves the marketing needs of corporate clients first, followed by the needs of the community. Basically to do well first, then to do good.
Yet from 2015 onwards, Jake has been led to shift the focus of Light Marketing Pte. Ltd. the other way around – to serve the needs of the underprivileged and destitute first. To do good, while doing well. He believes capitalism, which is driven by greed and selfishness, will eventually be replaced by a biblical economic model that is centred on giving and loving others. This “new” approach puts people first, planet second and profits third (triple bottomline), ensuring long term sustainability for everyone and everything involved.
Jake Oh, Founder of Light Marketing Pte. Ltd.
“I have shown you in every way, by labouring like this, that you must support the weak. And remember the words of the Lord Jesus, that He said, ‘It is more blessed to give than to receive.’”
– Apostle Paul
♥ Serve 1,000 non-profits
♥ Support 1,000 causes
♥ Shape 1,000,000 lives
♥ Touch 100,000 businesses
♥ Teach 10,000 businesses
♥ Transform 1,000 businesses
“And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.” – Galatians 6:9